Guidelines for Reproducing the Logo

We are proud to present guidelines and files for reproducing the John Templeton Foundation logo. Our goal is to consistently present the John Templeton Foundation in all forms of communication — from the web through print. We hope that you will use the appropriate file for your communications medium, and that you will contact us if you have a unique need. The logo is a designed and finite relationship of type and image, and should never be changed or altered in any fashion.

Primary Logo
Secondary Logo

For further information on this page please e-mail Clio Mallin at cmallin@templeton.org.

Meaning

The Templeton logo is based on the typeface Caslon, which was choosen because of it’s classical proportions and elegant design. The logo is minimal in it’s form to suggest objectivity and tradition. The red rule serves to enliven the typography and to make this very reductive identity memorable.

Logo Colors

The following colors are intrinsic to the logo and its meaning, and may not be changed in any full color applications. The colors are formulated to reproduce in different media for maximum legibility and effectiveness.

Rule: Typography:
PMS 186 Uncoated PMS Black Uncoated
PMS 186 Coated PMS Black Coated
C0 M100 Y100 K20 C0 M0 Y0 K100
R237 G26 B59 R35 G31 B32
#FF0033 #000000


Area of Isolation

The John Templeton Foundation logo requires open space around it. No other visual elements, including type and image, are permitted in the area of isolation.

Primary Logo

The area of isolation is proportionate to the space containing the tagline below the rule.

Secondary Logo

The area of isolation is proportionate to the space between the rule and the bottom of the letters in "Foundation."



Sizing Guidelines

Please choose the appropriate logo based on the size of reproduction. The Primary Logo includes the tagline and should be used as a default. However, if the space is too small, we recommend using the Secondary Logo, which stacks John Templeton above Foundation. This does not include the tagline. Use the secondary logo if the space is less then 2.5” across.

Minimum size: 2.5 x .26"
Business Card

 Minimum size: 1.5" x .325"



Primary Logo, with Tagline

Primary Logo
  PROFESSIONAL PRINTING   EPS (300 dpi)
  Pantone ink (pms)   
  Four color process (cmyk)   
  Greyscale (k)   
   
  OFFICE PRINTING   TIFF (300 dpi)
  Four color process (cmyk)   
  Greyscale (k)   
   
  SCREEN DISPLAY   JPEG (72 dpi)
  Color (rgb)   
  Greyscale (rgb)   



Secondary Logo, without Tagline

Secondary Logo
  PROFESSIONAL PRINTING   EPS (300 dpi)
  Pantone ink (pms)   
  Four color process (cmyk)   
  Greyscale (k)   
   
  OFFICE PRINTING   TIFF (300 dpi)
  Four color process (cmyk)   
  Greyscale (k)   
   
  SCREEN DISPLAY   JPEG (72 dpi)
  Color (rgb)   
  Greyscale (rgb)   



File Format Basics
EPS TIFF JPEG
Highest-quality output for graphic images with hard edges, including type and rules.

Required for printing JTF logo with Pantone ink, which is done for all stationary components.

Ideal for design software (Adobe Illustrator, Adobe InDesign, Quark Xpress).

EPS files require Adobe PostScript enabled printers, so not always suitable for PC based office printing.		 Highest-quality output for photographic images and best alternative to EPS for hard-edged graphics.

Ideal for office software (Microsoft Word and Excel).		 Compressed file format for on-screen viewing.

Ideal for web and PowerPoint.

Not suitable for printing.
Newsroom